CHAPTER 4

OPTIMISM:ADJUST ATTITUDES

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.

—WINSTON CHURCHILL

The majority of wealthy and successful business executives attribute their success to their optimism and attitude more than any other factor. How can you inspire people and transfer charisma if you don’t have the right attitude or an optimistic outlook? Your attitude about the rain on your Hawaiian vacation can either ruin your vacation or make it more fun and more memorable. Optimism tells you that your problems are only temporary, and pessimism tells you they are permanent and there’s no way out. As an optimist, you will attract people to your cause and radiate charisma. Studies ...

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