CHAPTER 12

INTEGRITY:CHARACTER COUNTS

The most important persuasion tool you have in your entire arsenal is integrity.

—ZIG ZIGLAR

The world integrity comes from the Latin word integritas. It means purity, correctness, soundness, and blamelessness. It can also be defined as consistency between your values and actions, between what you believe and what you actually do. When you want to influence others and enhance your charisma, you must radiate integrity. People must know and feel that you believe what you say and will do what you say. We want to be around people we know are honest, sincere, and genuine. The first part of tapping into your integrity is knowing yourself, knowing your values, and knowing exactly what you stand for.

What do you ...

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