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The Laws of Charisma by Kurt W. MORTENSEN

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CHAPTER 19

STORYTELLING:CREATE THE IMAGE

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.

—ROBERT MCKEE

Stories are powerful tools for developing charisma. Stories draw your audience in and help them understand and appreciate your message. When we hear a well-told story, we automatically tune in and want to know what happens next. We can all think of a time when we were in an audience and not paying attention to the speaker. We were off in our own world when, all of a sudden, we perked up and started to listen because the speaker had shifted to telling a story. Facts and figures are much more likely to strike a chord with your audience when they ...

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