The Laws of Charisma

CHAPTER 26

MOTIVATION:LIGHT THEIR FIRE

Motivation is the art of getting people to do what you want them to do because they want to do it.

—DWIGHT D. EISENHOWER

How do you turn people’s basic wants and needs into motivation? How do you get them to do what they need to do even though they don’t feel like doing it or want to do it? Charismatic people get others to motivate themselves for the long term. They are able to help others visualize goals and make them feel they can attain those goals. Such motivation also allows them to set their own goals, solve their own challenges, make their own decisions, but still feel they are on the team. The journey to achieve goals can get long, hard, tiring, and frustrating. Your charisma is what carries them, ...