Charismatic people know there is a fine line between logic and emotion. To influence someone, you have to have both, but be aware that people’s emotions will override their logic every time. You may be able to form a logical argument, but you must understand emotions if you want to become more charismatic. Very few really understand how emotional states, feelings, subconscious triggers, and moods affect other people and your ability to maintain charisma and influence.

Logic tends to be temporary, whereas emotion will carry your message into the future. Emotion inspires us to take action, whereas logic justifies those actions. Most people can’t really distinguish between logic and emotion. ...

Get The Laws of Charisma now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.