Chapter 5
THE CHANNEL LAWS
SHARE YOUR STORY
In 2015, the United Kingdom was abuzz with the solar eclipse; the country had not seen one in 16 years. While many brands rose to the occasion with their eclipse-inspired campaigns, one brand stood out.
Why? Because it eclipsed the sun with its brand—literally. As in, The Sun newspaper.
The brand behind this brilliant stunt was Oreo. Oreo partnered with The Sun in the United Kingdom to “eclipse the Sun,” with the paper’s first-ever translucent cover wrap, which featured the iconic cookie and a black translucent “sky” eclipsing the paper’s cover on the next page. Inside the paper, two additional ...
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