Chapter 6
THE LAWS OF ENGAGEMENT
ENGAGE WITH YOUR COMMUNITIES
Engagement is the heart of marketing.
This is arguably the most important chapter in the book. Why? Because the best strategy and the most compelling content will fade into nothingness without meaningful social interaction. Social interaction is what starts the conversation, amplifies the discussion by bringing more people into the fold of your brand, and, if you are lucky, sparks something bigger.
If communities are the pulse of your brand, then engagement is your lifeblood.
Communities mean different things to different people. So let’s define the word community. A community ...
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