Chapter 7

No One Believes What They Read or Hear

Leadership is not about communication. It's about meticulous listening at surge speed, linking closely with each person as they talk or write. “I feel you,” a rap cliché, is code for “I understand at a deep emotional level.” That personal link is a connection that's heart to heart, not just head to head (although that's where it may start). It may be the best description of a super leader.


An “avatar” is an exemplar, a symbol that can be a living person. Avatars typically absorb an image that is created by the beliefs of the person who observes it. To make it simple, as a leader you are an example, a living metaphor, and become whatever your employees believe about you. Strangely, ...

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