Before we get into the BU in this chapter, see if anything in this conversation seems familiar:

Schematic illustration of Linkup icon. Have you ever found yourself in one of these discussions? How do you balance fanning the flames of people's enthusiasm with a focus on the most important work? Unfortunately, average managers tend to mishandle these tricky situations. The most common reactions are either to shut down the idea (“Sorry, but the website is just not a priority”) or give in to the request (“Err … sure, we can always use a better-looking website”). By contrast, when we observed how great managers handled these scenarios, another important BU emerged: “Linkup.”

We'll delve deeper into this BU as we get into other chapters (particularly Chapter 12), but in short, the Linkup is the explicit connection of an action to its goal. ...

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