Chapter 13. Leadership as a Brand
Dave Ulrich is a professor of business administration at the University of Michigan, where his teaching and research addresses the question of how to create an organization that adds value to employees, customers, and investors. He is also a partner at the RBL Group (www.rbl.net). He has helped generate multiple award-winning national databases on organizations that assess alignment between strategies, human resource practices, and HR competencies. Ulrich has published over one hundred articles and book chapters, and twelve books. Ulrich has also consulted and done research with over half of the Fortune 200 companies.
Norm Smallwood is a recognized authority in developing businesses and their leaders to deliver ...
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