CHAPTER FIVE

The Power of Presence

Don’t Scratch the Itch

Yasmina had built a successful career as an independent HR consultant. While she wanted to continue working in the field and loved the autonomy associated with owning and running her own business, she felt her career had plateaued. Over the years she’d toyed with the possibility of expanding by adding subcontractors, as she found herself routinely turning away potential clients. But even more than she wanted to grow her business, Yasmina wanted to grow personally by building greater visibility and a brand for herself, perhaps by starting to blog and speak at conferences. Yet each time she cleared out space and sat down to work on her own brand, her inner critic kicked in: “You can ...

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