The story that you tell as a leader to communicate who you are will not be the entire story of your existence, but it will be a representative selection from your authentic life story. It will be a story that communicates key choices that you have made in life. It will not be a story concocted for the occasion only, since that will quickly be exposed for what it is—a mere veneer over a different reality. As your actions become known, an unrepresentative selection will result in a backlash against you as an untruthful storyteller. Instead, your story will reflect your authentic self—the choices that you have made in life as a person, reflecting where you have come from, where you are now, and where you are going.

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