This book is an account of a simple but powerful idea: the best way to communicate with people you are trying to lead is often through a story. The impulse here is practical and pedagogical. The book shows how to use storytelling to deal with the most difficult challenges that leaders today face.


Storytelling and leadership are both performance arts, and like all other performance arts, they involve at least as much doing as thinking. In such matters, performers always know more than they can tell. I have tried to convey here as much as I can of what works—and what doesn't—at the intersection of the two different worlds of leadership and storytelling.

For the first several decades ...

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