In this chapter so far, I've been exploring why the commonly proposed theories of innovation don't work. Is there no way that organizations can succeed in coping with disruptive innovation?

The very fact that none of the leading theories offers a solution suggests that they are looking for it in the wrong place. If innovation is a true paradox, then—as with any other paradox—the resolution must lie in rethinking fundamental assumptions.

Alan Murray gives us a clue in his Wall Street Journal article, "The End of Innovation": "Market-leading companies have missed game-changing transformations in industry after industry ... not because of "bad" management, but because they followed the dictates of 'good' management. They ...

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