2.1. STYLE

Among the many styles of storytelling, the one most suitable for modern organizations is a style that is plain, simple, and direct. This will be the foundation that you can customize for particular settings and requirements.


The plain, simple, and direct style of storytelling advocated in this book obviously isn't the only possibility. Here are some other styles:

  • The raconteur: The raconteur is polished, glib, even elegant—someone who is always in performance, someone who looks and sounds so polished that every story comes across as a performance, not as sincere. In a corporate context, the raconteur is usually too good to be true.

  • The stand-up comedian: The comedian is crisp, witty, sardonic, and ...

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