4.1. WHY YOU TELL YOUR STORY
The first reason to tell your story is to show people who you are—to stop being a stranger. Once upon a time, several eons ago, a stranger was a rare phenomenon. In a calmer, slower, more intimate time, people knew who you were. By reputation. They knew your family. They knew your upbringing. They knew your history. They knew what you had done. You had lived together. You had grown up in the same village. You were already known.
Now, in these turbulent, fragmented, rapidly morphing times, it's hard to know who anyone is. People don't have the background about one another. And they are often asked to trust others about whom they know very little.
Confronted with the stranger, people strive to put together the fragments ...
Get The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, Revised and Updated now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
