Chapter 7. PRINCIPLE #4: DELIVERING VALUE TO CLIENTS IN EACH ITERATION

 

As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation.

 
 --George Stalk Jr.[197]

Picture this. You're driving along the freeway in Los Angeles, making steady progress, when suddenly you come to a halt at the tail end of a lengthy queue of traffic. You inch forward for what seems like hours. When you eventually get moving again, you look for the cause of the jam, but you can't find it. No police. No accident. No crushed cars. No breakdown. No dead animal. No debris strewn on the road.

So you wonder: "Why did everyone stop? How odd!"

You imagine that it will never happen again. But it does. Again and again.

Eventually you realize that you ...

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