INTRODUCTION

 

If a factory is torn down but the rationality which produced it is left standing, then that rationality will simply produce another factory.

 
 --Robert Pirsig[5]

This is a book about a radically different way of managing. It's about pulling apart the black box of traditional management and putting the pieces together in a way that creates continuous innovation and client delight. It involves a wholly different way of thinking, speaking, and acting at work. It leads to workplaces that are more productive and more fun. These workplaces feel different.

Given the deep change that has taken place in both the marketplace and the workplace, should we be surprised that we need different management today?

THE MARKETPLACE HAS CHANGED

In the marketplace, ...

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