Using EA to enhance creativity and innovation

Successful and innovative firms that began as a creative idea

The outputs from creativity and innovation are evident from many organisations that have emerged over the last number of years, often in the wake of the decline of other markets and products. In Step One of this book we spoke of Tony Hsieh, CEO and founder of Zappos, an online shoe retailer that was bought by Amazon for $1 billion in 2009 – an organisation that had achieved so much because of its named passion and values. Another innovative company that arose from the ashes of the global financial crisis is the hugely successful Funding Circle, which uses peer-to-peer technology to connect small businesses with lenders; it provides cheaper ...

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