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The Leader's Guide to Presenting by Jeremy Cassell, Tom Bird

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Chapter 7

Why structure is so important and the key principles

Why is structure so important?

Think back now to a time when you sat through a presentation that lacked structure. What were your feelings about the presentation and the presenter? What do you recall about the content and key messages now? How did you feel at the end of the presentation?

Presentations that lack structure often appear rambling, unfocused and disorganised. Worse, we conflate the presentation and how we feel about it with the presenter and make judgements that can have a long-lasting, negative impact on our views of the individual who presented.

Structure is absolutely critical if your presentations are to be coherent, organised, interesting and clear. They need ...

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