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The Leader's Guide to Presenting by Jeremy Cassell, Tom Bird

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Chapter 8

A high-level structure for all presentations

When planning a presentation it is easy to focus on the detail – the content – at the expense of keeping the big picture in mind. But the ‘big-picture’ structure is critical in ensuring that your presentation achieves your objectives.

Whenever you present, having a high-level structure that underpins the content you deliver has a number of benefits both for you and for your audience.

A high-level structure helps:

  • engage your audience effectively at the start of the presentation;
  • ensure that your message is presented clearly;
  • maximise the impact of your presentation;
  • ensure that you finish your presentation in a positive way;
  • increase the chance of your audience recalling the information ...

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