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The Leader's Guide to Presenting by Jeremy Cassell, Tom Bird

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Chapter 10

When your presentation is designed to change minds…

In a lot of your presentation situations as a leader a key aspect of what you are trying to achieve through your presentations is to change minds. You might want to introduce a new way of working to your team, sell a new strategy to the company’s leadership or to external investors, seek investment in a new idea or win business from new or existing clients. In each of these topics, and in many others that you will face, changing the minds of your audience is often a primary goal.

While some people are open to change, many more are resistant to the idea and feel less comfortable with change. What can you do in your presentations to manage and address this? How can you help people ...

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