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The Leader's Guide to Presenting by Jeremy Cassell, Tom Bird

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Chapter 11

Performing at your most effective with the C3 Model of Influencing™

How influential are you as a presenter? How can you influence your audiences positively so they get motivated, learn easily, take action and improve their performance when they return to the workplace? The reality is that many of the ways in which we are influenced happen at an unconscious level. One dictionary definition of influencing is: ‘producing an effect on an individual or group by imperceptible or intangible means’.

So, what exactly are these ‘imperceptible or intangible means’? As a leader, you need to understand consciously what you have to do to get buy-in from as many as possible in any group. You cannot rely on structure, a logical and objective ...

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