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The Leader's Guide to Presenting by Jeremy Cassell, Tom Bird

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Chapter 20

Following up to get the result you want

We were working with a top business leader recently on a keynote presentation that was to be delivered at their annual conference. He had many of the attributes of a great presenter – a strong knowledge base, a high level of confidence, charisma and a great voice. We worked with him on brainstorming the key messages and structuring a coherent argument, and he understood the importance of rehearsing his content and fine-tuning his delivery. With a month or so to go he was in a good place. Then we asked him – how was he going to ensure his ideas for the new direction had traction back in the workplace? How was he going to get feedback on this major strategic presentation? His face said it ...

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