CHAPTER 23
Sponsor Improved Performance
In their roles as leaders in a company, incoming executives should consider what they will likely sponsor. Unlike direct leadership of a project, sponsorship is more subtle and indirect. It often takes the form of shaping the context of the initiative and supporting those who lead it.
Sponsorship could include the provision of tangible resources to make a project more successful. You may be able to provide capital, people, customer connections, or subject matter resources to enable a new innovation to be prototyped and brought to market. Sponsorship can also be more symbolic and less tangible. It could include provisioning specific job and project opportunities for high-potential individuals so they can ...
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