Credibility from repetition

Effective leaders must be seen and heard – for their leadership messages to be believed, they must be repeated remorselessly.

Frequency – constant.

Key participants – all staff and partners.

Leadership rating: Leadership7

Objective

Leaders are agents of action – they want to achieve, and to be seen to achieve. You know that you will need the support of all your staff, often in confronting difficult circumstances and decisions. You want your colleagues to understand where their business is heading, why and how. You must recognise that this direction and purpose has to be communicated clearly amid the many other messages that staff hear on a day-to-day basis. You must also be realistic that all colleagues bring ...

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