International strategy

Most leaders will have an international element to their responsibilities, whether through customers, partners or suppliers. You must learn to be international in thought and deed.

Frequency – intermittent.

Key participants – staff with international contact.

Leadership rating ****

Objective

You face what might be called the ‘international development fallacy’, the notion that increasing wealth and globalising habits can be combined in an international development strategy with nearly limitless possibilities to expand. Yet anyone who travels from Washington to St Petersburg to Kuala Lumpur to Sydney will know that tastes, practices and cultures remain resolutely varying.

The lesson is that in an internationalised ...

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