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The Leadership Book, 2nd Edition by Mark Anderson

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International prioritisation

Leaders face opportunities internationally in more markets than they can manage: prioritisation is a key to success.

Frequency – occasional.

Key participants – international colleagues.

Leadership rating ***

Objective

An increasing number of businesses understand that exploiting international or ‘export’ markets, notably emerging markets, is a key to growth at a time when developed/mature markets face an extended period of economic stagnation. Much of this opportunity is driven by the rapid growth in an emerging middle class likely to account for at least 50 per cent of the total global population by 2050. Faced with the scale and breadth of this opportunity, businesses need to make careful and thoughtful ...

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