July 2013
Intermediate to advanced
312 pages
5h 28m
English
However thoroughly a business reviews its customer touch points, it also needs to be sure that its technology strategy is aligned to the customer.
Frequency – periodic reviews.
Key participants – all customer-facing staff.
Leadership rating ****
No business today operates without even the most rudimentary PC-based technology. Increasingly technology underpins nearly every customer interface. Consider even a limited list:
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