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The Leadership Book, 2nd Edition
book

The Leadership Book, 2nd Edition

by Mark Anderson
July 2013
Intermediate to advanced
312 pages
5h 28m
English
FT Publishing International
Content preview from The Leadership Book, 2nd Edition

The customer journey 2: technology journey

However thoroughly a business reviews its customer touch points, it also needs to be sure that its technology strategy is aligned to the customer.

Frequency – periodic reviews.

Key participants – all customer-facing staff.

Leadership rating ****

Objective

No business today operates without even the most rudimentary PC-based technology. Increasingly technology underpins nearly every customer interface. Consider even a limited list:

  • online and in-app ordering and e-mail confirmations;
  • speech-recognition telephone ordering;
  • credit card and PayPal payment systems;
  • web-based customer service;
  • social media interaction;
  • online information resources – including ‘frequently asked questions’;
  • electronic ...
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Publisher Resources

ISBN: 9780273776703