Skip to Content
The Leadership Book, 2nd Edition
book

The Leadership Book, 2nd Edition

by Mark Anderson
July 2013
Intermediate to advanced
312 pages
5h 28m
English
FT Publishing International
Content preview from The Leadership Book, 2nd Edition

Communications: getting the message over

You need to have strategies to ensure that key messages are heard consistently by your internal and external stakeholders.

Frequency – constant.

Key participants – communications professionals.

Leadership rating ***

Objective

At any point in time, your organisation will have messages it will want to convey to its stakeholders, and this will need careful thought and planning. As importantly you will need to think through who the stakeholders are whom you want to address, and what impact it is that you want your messages to have. In this process you will have a number of clear objectives.

  • what the messages are you want to convey and why;
  • when and to whom you want to convey them;
  • what the relationship ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Leadership Book

The Leadership Book

Mark Anderson
The Sales Book

The Sales Book

Graham Yemm

Publisher Resources

ISBN: 9780273776703