You need to have strategies to ensure that key messages are heard consistently by your internal and external stakeholders.
Frequency – constant.
Key participants – communications professionals.
Leadership rating ***
At any point in time, your organisation will have messages it will want to convey to its stakeholders, and this will need careful thought and planning. As importantly you will need to think through who the stakeholders are whom you want to address, and what impact it is that you want your messages to have. In this process you will have a number of clear objectives.