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The Leadership Book, 2nd Edition by Mark Anderson

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Leading digital product development

New product development is the life-blood of almost all organisations. All leaders, directly or indirectly, contribute to a culture in which products can meet customers’ needs.

Frequency – increasingly short cycles.

Key participants – driven by specialists, but the right attitude encourages or deters all staff.

Leadership rating ****

Objective

The basis of profitable business relationships is that an organisation sells to its customers a product or products at a price and at a volume sufficient to generate a level of return on invested capital greater than that obtainable through (simpler) moneymarket investments. This depends crucially on delivering what customers want, and in turn understanding and ...

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