New product development is the life-blood of almost all organisations. All leaders, directly or indirectly, contribute to a culture in which products can meet customers’ needs.
Frequency – increasingly short cycles.
Key participants – driven by specialists, but the right attitude encourages or deters all staff.
Leadership rating ****
The basis of profitable business relationships is that an organisation sells to its customers a product or products at a price and at a volume sufficient to generate a level of return on invested capital greater than that obtainable through (simpler) moneymarket investments. This depends crucially on delivering what customers want, and in turn understanding and ...