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The Leadership Book, 2nd Edition
book

The Leadership Book, 2nd Edition

by Mark Anderson
July 2013
Intermediate to advanced
312 pages
5h 28m
English
FT Publishing International
Content preview from The Leadership Book, 2nd Edition

Leading digital product development

New product development is the life-blood of almost all organisations. All leaders, directly or indirectly, contribute to a culture in which products can meet customers’ needs.

Frequency – increasingly short cycles.

Key participants – driven by specialists, but the right attitude encourages or deters all staff.

Leadership rating ****

Objective

The basis of profitable business relationships is that an organisation sells to its customers a product or products at a price and at a volume sufficient to generate a level of return on invested capital greater than that obtainable through (simpler) moneymarket investments. This depends crucially on delivering what customers want, and in turn understanding and ...

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Publisher Resources

ISBN: 9780273776703