INTRODUCTIONThe Market Value of Leadership
You’re considering investing in a firm; how do you know what it’s really worth? Helping investors answer this question has occupied a good part of my past decade. I’ve drawn ideas from the vast and multifaceted financial literature, the emerging and complex intangibles literature, and the broad literature of leadership. This book shifts investor attention from financial measures to intangibles (like strategy, brand, operations, and customer service) to leadership. This book integrates theory and research to address the question of how to add leadership to your view of firm valuation.
The results will be useful to many audiences. Looking at leadership through investors’ eyes—the main thrust of the book—will ...
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