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The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 5th Edition
book

The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 5th Edition

by James M. Kouzes, Barry Z. Posner
July 2012
Intermediate to advanced
416 pages
9h 13m
English
Jossey-Bass
Content preview from The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 5th Edition

CHAPTER 1

When Leaders Are at Their Best

“FEARLESS.” That’s what it says in bold white letters on a black bracelet that Barby Siegel wears.1 She borrowed it from her teenage daughter to serve as a daily reminder of the spirit she likes to bring to her role as CEO of Zeno Group, an award-winning, multidisciplinary public relations firm. And it’s exactly that kind of spirit that fueled the extraordinary growth and willingness to take risks that PRWeek cited in 2011 when it awarded Zeno two of its top honors—Agency of the Year and Midsize Agency of the Year.

But Zeno wasn’t always at the head of its class. When Richard Edelman, president and CEO of Zeno’s parent company, Daniel J. Edelman, Inc., called Barby and asked her to lead Zeno to the next ...

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Publisher Resources

ISBN: 9781118281963Downloads