CHAPTER 4
Envision the Future
JADE LUI ALWAYS HAD A PASSION for books, and followed that passion to pursue a career in publishing. At her first job with a large international publisher in Hong Kong, Jade was given responsibilities for business development throughout the East Asia region. She was particularly excited by the prospect of promoting English books into the China market.
On her first field visit, Jade surveyed the handful of bookstores with foreign books sections in Beijing and Shanghai. The shelves were bare except for a few classics and dog-eared paperbacks. Jade said she “was stupefied,” but immediately realized what it meant—that there was vast untapped market potential: “Considering the increasing number of expatriates, tourists, ...
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