The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 5th Edition
by James M. Kouzes, Barry Z. Posner
CHAPTER 4
Envision the Future
JADE LUI ALWAYS HAD A PASSION for books, and followed that passion to pursue a career in publishing. At her first job with a large international publisher in Hong Kong, Jade was given responsibilities for business development throughout the East Asia region. She was particularly excited by the prospect of promoting English books into the China market.
On her first field visit, Jade surveyed the handful of bookstores with foreign books sections in Beijing and Shanghai. The shelves were bare except for a few classics and dog-eared paperbacks. Jade said she “was stupefied,” but immediately realized what it meant—that there was vast untapped market potential: “Considering the increasing number of expatriates, tourists, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access