THOUSANDS OF BOOKS HAVE BEEN WRITTEN ON STRATEGY. MY GOAL in this chapter is not to cover the subject comprehensively but rather to discuss the integration of vision, purpose, and values with strategy using specifically the BB&T example while connecting to personal strategies and organizational strategies for successful leaders. The points we will be discussing are relevant in the context to all businesses, especially knowledge-driven businesses.

Our beginning point for BB&T (and the appropriate beginning point for almost all organizations) for developing a strategy is the premise that there is only one true natural resource: the human ...

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