Global Leaders Face Challenges in Asia
Sam Lam and Mohit Misra
As Asian markets have emerged as prime areas for business growth, much attention has been focused on the challenges faced by leaders of global companies in Asia. These leaders need a sound grasp of the three C’s: context, content, and creativity. Thus far the first C has been emphasized while the other two have been almost completely excluded.
Perhaps the best examples of the challenges faced by leaders of global companies are found in Asia. Asia is attracting a lot of attention in the business world, and for good reason. China’s continued economic growth (although that growth slowed in 2012 and the first quarter of 2013), India’s ongoing economic reforms, and the steady development ...
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