10.2. Goal Clarity
At a high-tech company in California one morning, a 23-year-old programmer picked up the current edition of the employee publication and read a cover story quoting the company's president. In the article the president discussed his goals for the company. There were financial goals revolving around "being more profitable" and "growing the company quickly." The CEO also spoke about becoming a learning organization. The article carried no details about any of the three goals mentioned, no discussion of how much growth or how much profit, no definition of what a learning organization was or looked like,[] no discussion of priorities or measures, no references to how to find out more.
[] In 1990 MIT professor Peter Senge published ...
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