How Should I Read It?
The book begins by explaining what happens when people aren't connected to your business strategy and what happens when they are. The point is that from a competitive and financial perspective, you're better off connecting the dots than leaving them unconnected.
In Part 2, I introduce you to communication fundamentals that you need to understand in order to manage the communication process in a way that generates increased performance. I discuss why you should care about this subject in the first place and what we're trying to accomplish by connecting the dots. I introduce you to the concept of engagement—engaging your people in the business of the business. And I introduce you to the components of the communication system, ...
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