Chapter 7
Product Planning and Process Evaluation Criteria
Product Planning
Developing a new product should be a marriage between a genuine customer need and your capability to provide a solution at a price point that creates value for the customer and meets your profitability targets. That simple statement underscores the myriad of complexities that immediately begin to enter in as soon as we begin to consider a tangible product for real customers.
Understanding the needs and wants of the customer and meshing those with the core competencies of ...
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