7 Obeya*

DOI: 10.4324/9781003381945-9

Obeya is the visual place where people in charge of the development of a new product share their information and collaborate to review, analyse, and act upon.

Obeya, the Map

Your obeya1 must act as a map. Visuals are displayed on its walls; each wall is specific to a territory. They provide everyone with the necessary information to direct themselves autonomously. This information is updated as the team progresses on the itinerary.

The Visuals

The Customer Wall

The Customer Wall makes visible what has been learned from the exploration of the Territory of Customers. The teams progress as they answer the following questions: ...

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