February 2013
Beginner
288 pages
8h 30m
English
book
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
by Brant Cooper, Patrick Vlaskovits, Eric Ries
Content preview from The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt MarketsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Concierge Test
The Concierge test is testing by doing. Never a week goes by that we don’t hear of a new online multisided marketplace idea. These entrepreneurs have grand plans to build an online platform that brings together two or more parties who aren’t readily accessible to each other.
In the instance of creating a new market, in other words bringing new buyers and sellers together, the Concierge test is conducted by manually bringing buyers and sellers together and repeating that process until you learn (1) whether taking a cut of the transaction would support a business, and (2) what part of the transaction can be automated.
This test might be useful in non-marketplace examples, too. In many instances, if you can’t make a transaction happen in the real world in real time, it’s not likely to work online, either. If nothing else, you will learn what it will take to get the parties to the market.
Services-based businesses are good examples of Concierge tests. If someone pays you for a service, you pretty much know a pain exists and someone is willing to pay for it. (This is beyond the point that many product startups get to!) This, of course, doesn’t mean you have a scalable business. Whether a product-based startup can be built from a successfully sold service is no small matter.
Converting a services business into a (scalable) products business is always a tough proposition.
(We once worked with a successful consulting business to help establish a products division. Despite ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.