Chapter 5 Ideation

DOI: 10.4324/9781003206347-6

The Lean Innovation Cycle may seem puzzling at this point. Innovation is, necessarily, a creative process, and yet the analyze phase made creativity seem reductionistic. The analyze phase took the raw information of the gemba and distilled it into more refined insights. But at what cost? It may seem that the analyze phase has left us with a product that is too narrow and too constrained to sufficiently do anything creative with. But this is by design. The Lean Innovation Cycle works in an undulating way; the phases alternate between a convergence and divergence of scope and ideas. The Hoshin Kanri phase directs the purpose and focus of the innovation project, hence it focuses and converges our ...

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