Chapter 3
The Importance of Purpose
Alice: Would you tell me, please, which way I ought to go from here?
The Cheshire Cat: That depends a good deal on where you want to get to.
Alice: I don’t much care where.
The Cheshire Cat: Then it doesn’t much matter which way you go.
Lewis Carroll
Alice’s Adventures in Wonderland, 1865
Introduction
Now is a great time to discuss the ultimate reason to apply lean in your organization—something we refer to as True North (more commonly called purpose). Lean is the means by which we activate our commitment to continually improve, fulfilling our purpose as best we can, getting a little bit better at it every day. Surprisingly, purpose is rarely shared throughout all levels of a company. Common sense tells ...
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