Knowledge-Based Product Development

Whether you believe that you can do a thing or not, you are right.

Henry Ford

Jerry burst through the door of Ken’s office beaming from ear to ear and waving the latest issue of Easy Rider Magazine. Jerry was the vice president of sales, a tall lanky man who had been riding motorcycles since he was a kid. He never left the sport and managed to turn his passion of motorcycles into a long career with Harley-Davidson. Most of his career had been in sales or marketing at Harley-Davidson, but he spent a stint as the president of the Buell Motorcycle Company when Buell was first acquired by Harley-Davidson. ...

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