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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen

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Contents

Introduction: Why Products Fail and How Lean Changes the Game

PART I Core Concepts

Chapter 1 Achieving Product-Market Fit with the Lean Product Process

What Is Product-Market Fit?

The Product-Market Fit Pyramid

Quicken: from #47 to #1

The Lean Product Process

Chapter 2 Problem Space versus Solution Space

The Space Pen

Problems Define Markets

The What and the How

Outside-In Product Development

Should You Listen to Customers?

A Tale of Two Apple Features

Using the Solution Space to Discover the Problem Space

PART II The Lean Product Process

Chapter 3 Determine Your Target Customer (Step 1)

Fishing for Customers

How to Segment Your Target Market

Users versus Buyers

Technology Adoption Life Cycle

Personas

Chapter 4 Identify Underserved Customer Needs (Step 2)

A Customer Need by Any Other Name

Customer Needs Example: TurboTax

Customer Discovery Interviews

Customer Benefit Ladders

Hierarchies of Needs

The Importance versus Satisfaction Framework

Related Frameworks

Visualizing Customer Value

The Kano Model

Putting the Frameworks to Use

Chapter 5 Define Your Value Proposition (Step 3)

Strategy Means Saying “No”

Value Propositions for Search Engines

Not So Cuil

Building Your Product Value Proposition

Skating to Where the Puck Will Be

The Flip Video Camera

Predicting the Future with Value Propositions

Chapter 6 Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)

User Stories: Features with Benefits

Breaking Features Down

Smaller Batch Sizes Are Better

Scoping with Story ...

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