book

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

by Dan Olsen

June 2015

Beginner

336 pages

7h 40m

English

Wiley

Audiobook available

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WHAT IS PRODUCT-MARKET FIT?THE PRODUCT-MARKET FIT PYRAMIDQUICKEN: FROM #47 TO #1THE LEAN PRODUCT PROCESS
THE SPACE PENPROBLEMS DEFINE MARKETSTHE WHAT AND THE HOWOUTSIDE-IN PRODUCT DEVELOPMENTSHOULD YOU LISTEN TO CUSTOMERS?A TALE OF TWO APPLE FEATURESUSING THE SOLUTION SPACE TO DISCOVER THE PROBLEM SPACE

FISHING FOR CUSTOMERSHOW TO SEGMENT YOUR TARGET MARKETUSERS VERSUS BUYERSTECHNOLOGY ADOPTION LIFE CYCLEPERSONAS
A CUSTOMER NEED BY ANY OTHER NAMECUSTOMER NEEDS EXAMPLE: TURBOTAXCUSTOMER DISCOVERY INTERVIEWSCUSTOMER BENEFIT LADDERSHIERARCHIES OF NEEDSTHE IMPORTANCE VERSUS SATISFACTION FRAMEWORKRELATED FRAMEWORKSVISUALIZING CUSTOMER VALUETHE KANO MODELPUTTING THE FRAMEWORKS TO USE
STRATEGY MEANS SAYING “NO”VALUE PROPOSITIONS FOR SEARCH ENGINESNOT SO CUILBUILDING YOUR PRODUCT VALUE PROPOSITIONSKATING TO WHERE THE PUCK WILL BETHE FLIP VIDEO CAMERAPREDICTING THE FUTURE WITH VALUE PROPOSITIONS
USER STORIES: FEATURES WITH BENEFITSBREAKING FEATURES DOWNSMALLER BATCH SIZES ARE BETTERSCOPING WITH STORY POINTSUSING RETURN ON INVESTMENT TO PRIORITIZEDECIDING ON YOUR MVP CANDIDATE
WHAT IS (AND ISN'T) AN MVP?MVP TESTSTHE MATRIX OF MVP TESTSQUALITATIVE MARKETING MVP TESTSQUANTITATIVE MARKETING MVP TESTSQUALITATIVE PRODUCT MVP TESTSQUANTITATIVE PRODUCT MVP TESTS
WHAT MAKES A GREAT UX?THE UX DESIGN ICEBERGCONCEPTUAL DESIGNINFORMATION ARCHITECTUREINTERACTION DESIGNVISUAL DESIGNDESIGN PRINCIPLESCOPY IS ALSO PART OF UX DESIGNTHE A-TEAMUX IS IN THE EYE OF THE BEHOLDER
HOW MANY CUSTOMERS SHOULD I TEST WITH?IN-PERSON, REMOTE, AND UNMODERATED USER TESTINGHOW TO RECRUIT CUSTOMERS IN YOUR TARGET MARKETUSER TESTING AT INTUITRAMEN USER TESTINGHOW TO STRUCTURE THE USER TESTHOW TO ASK GOOD QUESTIONSASK OPEN VERSUS CLOSED QUESTIONSI FEEL YOUR PAINWRAPPING UP THE USER TESTHOW TO CAPTURE AND SYNTHESIZE USER FEEDBACKUSABILITY VERSUS PRODUCT-MARKET FIT
THE BUILD-MEASURE-LEARN LOOPTHE HYPOTHESIZE-DESIGN-TEST-LEARN LOOPITERATIVE USER TESTINGPERSEVERE OR PIVOT?
MARKETINGREPORT.COMSTEP 1: DETERMINE YOUR TARGET CUSTOMERSSTEP 2: IDENTIFY UNDERSERVED NEEDSSTEP 3: DEFINE YOUR VALUE PROPOSITIONSTEP 4: SPECIFY YOUR MVP FEATURE SETSTEP 5: CREATE YOUR MVP PROTOTYPESTEP 6: TEST YOUR MVP WITH CUSTOMERSITERATE AND PIVOT TO IMPROVE PRODUCT-MARKET FITREFLECTIONS
AGILE DEVELOPMENTSCRUMKANBANPICKING THE RIGHT AGILE METHODOLOGYSUCCEEDING WITH AGILEQUALITY ASSURANCETEST-DRIVEN DEVELOPMENTCONTINUOUS INTEGRATIONCONTINUOUS DEPLOYMENT
ANALYTICS VERSUS OTHER LEARNING METHODSOPRAH VERSUS SPOCKUSER INTERVIEWSUSABILITY TESTINGSURVEYSANALYTICS AND A/B TESTINGANALYTICS FRAMEWORKSIDENTIFY THE METRIC THAT MATTERS MOSTRETENTION RATETHE EQUATION OF YOUR BUSINESSACHIEVING PROFITABILITY
THE LEAN PRODUCT ANALYTICS PROCESSA LEAN PRODUCT ANALYTICS CASE STUDY: FRIENDSTER'S VIRAL LOOPOPTIMIZATION WITH A/B TESTING