Chapter 3
Explore
3.1 Welcome to Explore
Welcome to Explore. You’ve pitched your idea and it has been approved for further exploration. The main goal of Explore is to obtain evidence that your customers have a real need or problem. You will now get out of the office and speak to customers to test your assumptions. At this stage you do not yet need a large team. All you need is a small team with sufficient knowledge around the market and customers (e.g. a product manager, a UX (user experience) expert or designer, with some support from sales). The Explore stage can be split into the following phases:
- Validate problem: This phase focuses ...
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