CHAPTER 2Working With Ideas

Purpose of these tools

Most of the value in a team’s work lies in the ideas and insights generated during a project. The tools in this section will help your team generate, organize, and process ideas.

Note: There are many good resources available to teams on generating and working with “language data.” We’ve included three that are used universally not only for their own sake but as part of many other tools that appear in this book. We encourage teams to investigate creativity tools and additional methods for decision making.

Deciding which tool to use

• Brainstorming, below, basic guidelines for holding an idea-generating discussion. All teams will need this.

• Affinity diagram, p. 30, a way to organize a large set ...

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