CHAPTER 10

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Change Your Mind

Create meaningful work by looking at the relationship between people and their work, and their work and customers’ usage.

Progress is indeed the best motivation. In the unavoidable mix of daily successes and setbacks, feeling that you are making steps toward a meaningful goal keeps you going. By meaningful, we mean something that makes sense to you as an individual and as a person involved in a collective effort: having the opportunity to do what you do best every day, to make a larger impact. Meaningful work is its own reward. On the other hand, Taylorist bureaucracies managed by the numbers make work meaningless ...

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