Weak learning objectives slip through our fingers like mud. And they can ruin a training program.

Ruin it? What’s the big deal?

Writing learning objectives isn’t just a semantic exercise. Objectives are the foundation of our training. They define the behavior we expect learners to perform and allow us to measure that behavior. They help us determine whether training is working.

What’s wrong with these objectives?

“At the end of this module, you will:

  • know the steps for making a transfer.
  • understand the importance of maintaining a safe work environment.”

Right. Squishy. How can we observe someone “knowing” or “understanding”? How will they show us that they know or understand?

Objectives must be observable and measurable.

This is especially ...

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