Chapter 2A proxy for happiness

The industrial economy introduced a range of linear incentives and expectations that made complete sense when they were developed. It went something like this:

Go to school & Study hard & Get qualified & Get a good job with a stable company & Have a happy life.

You'll have heard this before. It was the narrative passed onto me by my parents. They did so for very good reason: it was literally the formula for financial success during the 20th century. But it requires some reading between the lines to understand its meaning, and once we do this we can see that the script for the in-between bits has changed without notice. Particularly the last two elements:

  • Get a good job with a stable company: This was a cognitive short cut for the idea that you'd have a better chance of earning more money, for a longer period of time, with greater advancement possibilities and in better working conditions, under the financial umbrella of a big corporation. It was better than smaller companies because it had more power in the market and paid more than small businesses did. It also had the respect of the market, with a personal branding benefit for those who worked inside it. You could build a career in and around your big-company experience, earn above-average wages and do better than your parents did. Oh, and don't forget, you won't be picked by that good reputable firm unless you have the necessary formal qualifications. Qualifications spelt capability.
  • Have a ...

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